"I thought it up when midget cannibals strung me upside down high above a glass of boiling vodka"

It is said that when JP Dutta read his script to Aishwarya Rai, she cried. It was then that he knew she was the Rekha he had sought. This is Dutta's version of events. Which brings us to this: it's not enough that movies and stars are legendary these days, even the back process needs to become the stuff of myth. Take for example the writer of the lyrics for Hum Tum. He was reportedly sitting in a bathroom in an east asian country when the words came to him. Since then there have been instances of writers, directors, and musicians finding inspiration in unlikely places. Desks and offices are clearly passe. The more unlikely the location, the more fantastic the story is likely to be. People will be stunned by this brilliance. "What a breed of supreme being," they will think, "he finds his ideas while strapped to the underside of a 747. Amazing." As DBC Pierre writes here: "A fib so cumbersome, so improbable, that to question it would be to question the whole of his bloodline and its psychologies."